St. Croix Valley business grows from boutique balloon garlands to custom event décor.
An organic idea born in 2020 blossoms into a growing celebration business for a Hudson mother/daughter team. Founders of Dot & Daisy, Jen Driscoll and Jordan Stewart, are creative by nature. So, when friends tapped them for ideas about how to celebrate birthdays or anniversaries during the pandemic, they leapt at the chance to flex their creative muscles. Dot & Daisy began with balloon garlands, a beautiful and joyful celebratory surprise for people of all ages.
Stewart loves working with her mom and when the two realized the growth potential of their business, they invited Driscoll’s mom to participate too. “My grandma is 74 and was doing very little over the past year,” says Stewart. When Dot & Daisy expanded to include indoor sleepover tent rentals for kids’ parties, Grandma offered to sew the tents, pillows, garlands and pendants. It was her idea to sew a fun felt fireplace that adds even more whimsy to the company’s rental glamping experience.
This past summer, Dot & Daisy also began offering outdoor photo backdrops for things like graduations and bachelorette parties. With an infectious enthusiasm for any event worth celebrating, from weddings to baby showers, Driscoll and Stewart look forward to creating more and more elevated events for parties all around the St. Croix Valley.