River Falls River Dazzle

For the past 28 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving. The festivities include Mr. & Mrs. Claus at Junior’s, costumed carolers, a chili crawl and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown. One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30 p.m.