Photo: River Falls Chamber of Commerce and Tourism Bureau
Live music and drinks festival returns to River Falls.
For more than 10 years, the Bluegrass, Bourbon and Brews Festival has brought the River Falls community together. This year, it will take place on April 21 and 22, with music, food and drink events located around River Falls. “It’s a multi-venue music festival with bluegrass bands around town,” says Emily Kovach-Erickson, event and program manager for the River Falls Chamber of Commerce and Tourism Bureau.
While the festival started as a free downtown community event, it was able to expand last year thanks to a JEM Grant from the Wisconsin Department of Tourism. This year will continue to build with the same grant. “We’re so grateful for the grant that helps with our marketing efforts and modernizing this event,” Kovach-Erickson says.
The event will have free family-friendly venues in addition to wristband-exclusive venues. Wristbands ($40) are available for adults 18 and older and are required for all bands and includes transportation. VIP bands include all events, transportation, a commemorative T-shirt, plus beer and bourbon tasting events.
The event sold out last year with over 1,000 people in attendance. This year, the festival hopes to top that. In addition to great eats at local River Falls restaurants, there will be beverages and bluegrass music ranging from traditional to contemporary Americana.
For more information and wristbands, visit riverfallsbluegrass.com.
